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6 Best AI UGC Generators in 2025

Ananay Batra

Ananay Batra

¡ 5 min read

If you run paid social today, you don’t need more meetings with creators. You need repeatable, on-brief creative that speaks your customer’s language, scales to dozens of angles per week, and actually moves ROAS. AI UGC is finally good enough to do that.

Quick List

  1. EzUGC
  2. Arcads
  3. MakeUGC
  4. Icon.me
  5. Creatify
  6. Jogg.ai

1) EzUGC

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Why it’s first: EzUGC unlike some other contenders on the list, offers a full-stack marketing solution. You could not only create AI UGC Ads, Text to Influencers, Static Ads, Product Photoshoots and Video Ads.

The pitch is simple: get lifelike UGC with AI actors, product-in-hand shots, and fast iteration across markets.

What stands out right now

  1. Product in hand so viewers actually see your SKU handled on camera, not just green-screen overlays.
  2. Depth of casting with “250+ realistic AI actors” and ad-first workflows for static and video spots.
  3. Roadmap edge: AI twin creation, talking head videos, product try-on in images and videos. These are differentiators EzUGC is prioritizing for ecom realism and SKU fit.

Best for
Brands that need authentic-looking demos, hand-feel moments, and localized variants without weekly creator wrangling.

2) Arcads

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Arcads is a “text to ad with AI actors” engine designed for performance marketers. It leans into bulk creation, editable scripts, and a big language matrix so you can ship variants fast.

Standout features

  1. AI actor library with 100s of options and adjustable tone, speed, and emotion.
  2. Bulk creation for rapid multivariate testing.
  3. Languages listed as 35, including Hindi, Tamil, and more for APAC scale.

Best for
Perf teams who want to crank out actor-led reads across markets, then take the raw to their own editors.

3) MakeUGC

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MakeUGC is “one prompt in, finished UGC out.” It bundles script gen, 300+ avatars, hooks, captions, and simple plans.

Standout features

  1. 300+ avatars plus the ability to create your own AI avatar with a short upload.
  2. Hooks + script writer built in, good for solo marketers.
  3. Product-in-hand demos marketed as a core use case.

Best for
One-person growth teams who need an affordable, guided flow from hook to export.

4) Icon.me

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Icon.me bills itself as “The AI Admaker” that rolls up planning, creation, and testing into a single suite. There’s an entry price around $39+/mo, a desktop app, and a “14-products-in-1” narrative. They also position “UGC Creators” as a module and make some aggressive competitor claims in their compare pages.

Standout features

  1. AdGPT workflows to go from concept to near-finished video or static ads, then refine with their editor.
  2. Desktop app for macOS and Windows and a broad “replaces X tools” positioning.
  3. UGC module that asserts instant AI UGC—treat competitor claims as marketing, not gospel.

Best for
Teams that want an “OS for ads” feel with planning, creative, and analytics in one pane.

5) Creatify

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Creatify is paste-a-link, get multiple ad candidates. Their marketing emphasizes “AI UGC Video” with 1000+ avatars, automatic generation of 5–10 ready-to-run variants, and an optimization loop via AdMax.

Standout features

  1. URL-to-UGC flow that outputs multiple options instantly.
  2. Large avatar set and built-in variant testing language.
  3. Enterprise posture with security notes and case-study storytelling.

Best for
Performance teams that want a high-throughput ideation and testing loop from a product URL.

6) Jogg.ai

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Jogg.ai positions as a broad AI video generator with lifelike avatars and several ad-forward tools like URL to video, product photo shoot, and an unusually large stock avatar library.

Standout features

  1. Avatar depth at 450+ plus voice options and lip-sync features.
  2. Ad generators for product photos and videos with simple inputs.
  3. Beginner-friendly templates and knowledge base for non-video folks.

Best for
Creators and small teams who want a big avatar shelf and simple ad-from-URL workflow.

Key Differentiators in AI UGC (2025)

  1. Realism that sells: Product-in-hand and try-on make a bigger lift than talking heads because they reduce uncertainty at the exact moment of consideration. EzUGC and MakeUGC both market product-in-hand as a capability.
  2. Language coverage for real markets: Arcads lists 35 languages; EzUGC and MakeUGC also market broad language support, which matters when you localize hooks and CTAs at scale.
  3. Variant velocity: Bulk generation, hook testing, and quick script edits are now standard. Look for batch tools and native testing loops (Arcads bulk, Creatify’s multi-variant generation, Icon.me’s AdGPT).
  4. Rights and usage clarity: Prefer libraries marketed as “licensed creators” or explicit usage rights to avoid DMCA headaches later.

Our Rating Breakdown

How we scored: speed to first good ad, realism of avatars and hands, support for product-in-hand or try-on, language coverage, price to scale 20–50 variants per week, and workflow fit for ecom.

  1. EzUGC - 9.3/10: Strong on realism and SKU-first formats. Product-in-hand and the planned try-on + AI twin make it feel closest to “real creator output,” with broad language reach for international campaigns.
  2. Arcads - 8.7/10: Excellent throughput and language matrix, good for perf teams who prefer to finish edits elsewhere.
  3. MakeUGC - 8.5/10: Great solo-marketer stack: hooks, scripts, 300+ avatars, and product-in-hand mode at Pro.
  4. Icon.me - 8.3/10: Ambitious “all-in-one” suite with desktop app and UGC module. Verify claims and pick modules you’ll actually use.
  5. Creatify - 8.2/10: Paste link, get options. Nice for rapid concepting and structured testing.
  6. Jogg.ai - 8.0/10: Big avatar library and friendly templates. Good for social-heavy workflows and quick promo videos.

FAQs

Which tool is best for ecom product demos?

If “hand feel” and on-screen usage matters, favor EzUGC and MakeUGC for product-in-hand. Creatify and Jogg.ai are solid for fast ad variants from a product URL.

What about language localization?

Arcads lists 35 languages; MakeUGC and EzUGC market broad language coverage too. Always QA lip sync and VO per market before launch.

Are these “HeyGen wrappers”?

Icon.me’s marketing claims some rivals rely on HeyGen. Treat that as competitive copy, not a definitive audit, and test outputs yourself.

The Bottom Line

  1. If you want the closest “this looks like a real creator using my product” feel, start with EzUGC.
  2. If you’re a perf team chasing volume across markets, Arcads and MakeUGC are workhorses.
  3. If you prefer an ad-OS approach with editing and analytics baked in, try Icon.me or Creatify.
  4. If you want a massive avatar shelf and quick URL-to-video content, Jogg.ai is easy to pick up.
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